this adverts stand out because in the 2nd picture its all dull and in the boot is in colour so it stands out. I also think in the first one it makes you think that the boot will change your speed and you think you would be that fast. this will help you buy these boots because they are in your mind and they make you think that you will be like them. i also think that it will you persaude you to buy them because a famous footballer is wearing them.
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